Reducing OTT Churn & Machine Learning. Why you should try it?
Increasing OTT competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services.
As it becomes harder to win new customers, it becomes even more important to retain those customers you already have.
Is your OTT Video Service Successful? KPIs to Track OTT Subscription Video Services
A successful OTT service means you are reaching a predefined business goals you have previously set.
Defining these business goals for my OTT Video service and translate it in specific KPIs is not always easy.