If content is king in the video industry, data is the new queen. Advanced user and content-centric knowledge is now possible thanks to the explosion of data volume, variety and velocity, which is catalysing new business models and reshaping the entertainment industry.
How is artificial intelligence impacting TV and video service providers?
There is no question that artificial intelligence (AI) currently plays an important role in all aspects of our society; moreover, experts like Andrew Ng, former Chief Scientist at Baidu, a giant Asian web services company and pioneers at putting artificial intelligence to work across their company, claims that AI will have the same impact on the world as electricity had a hundred years ago.
Reducing OTT Churn & Machine Learning. Why you should try it?
Increasing OTT competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services.
As it becomes harder to win new customers, it becomes even more important to retain those customers you already have.