Why Audience Clustering in Video Services is crucial for success?
If content is king in the video industry, data is the new queen. Advanced user and content-centric knowledge is now possible thanks to the explosion of data volume, variety and velocity, which is catalysing new business models and reshaping the entertainment industry.
Reducing OTT Churn & Machine Learning. Why you should try it?
Increasing OTT competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services.
As it becomes harder to win new customers, it becomes even more important to retain those customers you already have.