There is no question that artificial intelligence (AI) currently plays an important role in all aspects of our society; moreover, experts like Andrew Ng, former Chief Scientist at Baidu, a giant Asian web services company and pioneers at putting artificial intelligence to work across their company, claims that AI will have the same impact on the world as electricity had a hundred years ago.
Reducing OTT Churn & Machine Learning. Why you should try it?
Increasing OTT competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services.
As it becomes harder to win new customers, it becomes even more important to retain those customers you already have.