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Using A/B testing experimentation to identify the most effective approach to lead happy users to the App store to give FOX Play OTT apps a positive rating. Rating increase of more than 1 point on average from the start of the experiment.
Modelled churn behavior per subscription pass plan prior to service abandonment. Ranked the full user base on the probability of their leaving the service. Resulted in +-90% churn accuracy.
Modelled churn behavior prior to service abandonment and ranked the full user base on probability of their leaving the service. +-80% Churn prediction accuracy for all users detected as high risk.
Reduced access time to business performance and advanced insights from weeks to hours: insights that were needed to take action on 10 MM subscribers across 12 countries in Latin America.
Using cloud-based advanced business intelligence to provide access to daily business performance data and insights, which are needed to take real-time action. More than 30 minutes per day on average using the platform.
Using cloud-based advanced business intelligence to provide access to daily business performance data and insights, which are needed to take real-time action.
