JUMP Advance
JUMP Impact
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Whitepaper
What is data-driven user experience?
Gaining insight into the performance of video service user experience must be incorporated as a core part of a video service’s product management process. It should drive activity like product feature prioritization and changes to the user experience that impact the overall customer engagement, thus helping detect UX inefficiencies and enhancing it with a data-driven approach. Learn from this whitepaper some of the areas of analysis in this context that you should not overlook if you want to keep your video users engaged.