Month: September 2019

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When we are preparing our video marketing strategy, we include a set of metrics called KPIs, which we have defined in order to understand if our proposed objective or objectives have been met. One of the metrics that sheds light on the benefit(s) generated from our investment is return on investment. In this article we…
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The growing number of video service platform offerings translates into increased competition when it comes to securing viewers and retaining customers. Which is why companies like Netflix, HBO, Prime Video, Youtube TV, Hulu, to name a few, invest millions in marketing campaigns, for TV series and movie licenses, and on high quality in-house TV and…
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