Month: May 2020

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Turning Data into Actionable Insights: How to Improve Your Cloud TV Service KPIs As streaming has become the new way to watch TV, it has fundamentally revolutionized consumer expectations and content consumption habits. Now, more than ever, it is essential for TV services to leverage the growing amounts of data they generate if they are…
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Smart data marketing uses data to optimize activities related to efficient marketing investment, resource allocation, omnichannel focus, and user experience. Video service providers that track this data are the ones that set themselves apart from the competition. We differentiate four different levels of data driven model maturity: The first level includes Media service companies that…
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