OTT Analytics and SVOD insights platform

Content is KING! How to Make the Most of Your Video Service Catalog

Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. A
content catalog is not very different: how a video service “rules” (manages) its catalog can make the difference between
a successful video service and a mediocre one.

Content is a fundamental pillar for any video service, and its consumption is the end goal for users looking for an
entertainment experience. Efficiently managing the different dimensions related to content consumption is a mandatory
undertaking for any video distribution service that wants to succeed.

Only with effective, data-driven management can the following critical questions be answered quickly and accurately.

  • Which content attracts the most viewers to my service?
  • How can I simplify content search and discovery for my customers?
  • Which content is the worst performing?
  • Is my user experience aligned with viewer content demand?
  • Do I have the content catalog that my viewers want?

Analyzing content can be approached from various perspectives given that it is intrinsically related to:

  • The way content is consumed and related metrics
  • The type of content
  • Devices used to watch it
  • Associated genres
  • Content consumption connections between individuals

The management or intelligence of the catalog is an extremely high impact activity for the performance of a video service.
It requires not only a budget for the licensing and/or production of the catalog, but also detailed data-driven analysis of the different dimensions of the catalog, using the catalog as a core tool for viewer acquisition, retention, re-acquisition, and engagement, a critical tool that is relevant throughout the entire user life cycle.

Technology today enables the analysis of huge volumes of data, at a dizzying speed, and at a competitive cost, which means this kind of activity has a high ROI and is available in the market for those providers who want to play a key role in the video industry, whether as a general service provider or a niche, vertical provider.

What’s stopping you from deploying a data-driven content intelligence strategy in your business? Learn more here

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