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Turning Data into Actionable Insights: How to Improve Your Cloud TV Service KPIs As streaming has become the new way to watch TV, it has fundamentally revolutionized consumer expectations and content consumption habits. Now, more than ever, it is essential for TV services to leverage the growing amounts of data they generate if they are…
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Smart data marketing uses data to optimize activities related to efficient marketing investment, resource allocation, omnichannel focus, and user experience. Video service providers that track this data are the ones that set themselves apart from the competition. We differentiate four different levels of data driven model maturity: The first level includes Media service companies that…
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Data Ingestion Strategies for Media Streaming Businesses Grappling with Analytics To introduce the subject at hand, we would like to start this article with an obvious statement: over the past eight years, big data has clinched a place for itself in our world. We have seen some companies reluctant to take the plunge, but bit…
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Interview with Jerónimo Macanás about the uptick in streaming consumption and why converting trial users matters: We all know that confinement measures in many countries have significantly increased TV and streaming consumption, but what about subscriptions? Do you think the rise in consumption will also be reflected in video service companies’ revenues? Many analyst firms,…
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According to the consulting firm, Strategy Analytics, global video-on-demand subscriptions are set to grow an additional 5% in 2020 compared to pre-pandemic models. The consulting firm forecasts 949 million paid subscriptions globally by the end of 2020, which represents an increase of 47 million compared with earlier forecasts. This seems like good news in the…
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In our last blog post we spoke about how the current global crisis is affecting streaming video and entertainment, but within the media industry the sports market has been particularly hard hit. Postponed or cancelled events have swept through the industry, impacting the Premier League, the Grand National, the National Basketball Association (NBA) and the National…
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To state the obvious, TV consumption and streaming video will get a big bump with the current pandemic leaving millions of people housebound. When consumers stay at home, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. This is now occurring in an environment where media…
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Jump Data-Driven Video created its AI framework in order to maintain its position of leadership in the development of cutting-edge AI technologies that address real world problems confronting the video market. The platform delivers the competitive advantage that maximizes profitability for players in the video industry. The Jump HAMLET technology was designed by Jump for…
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For this blog post we wanted to interview Jump’s Chief Revenue Officer (CRO) and cofounder, Jesús Herrero, to get his perspective on the opportunities and challenges video service providers in Europe face today. Jesús, in your opinion, what are the major challenges confronting European video service providers?  I think the biggest challenge they face is…
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The National Association of Television Program Executives (NATPE) held its annual marketplace and conference in Miami last week. The event has traditionally attracted content producers and video companies and has focused primarily on negotiating content rights. But technology has increasingly moved into the spotlight, and consequently, the NATPE trade show and conference has become an…
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For decades, highly accurate predictive results have been obtained using representative population samples in studies. Specifically, with a sample of only 1,100 people (regardless of the study’s total population size), the probability rate for a successful prediction is 95%, with a margin of error of only 3%. Is this magic? No. It’s mathematics, specifically, statistics.…
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However, whenever, wherever. Audiovisual content users are increasingly turning to streaming platforms in order to consume their favorite programs. It doesn’t matter what kind of content: talent competitions, reality shows, series, or documentaries. The user has taken control of the remote, now and forever. This video streaming trend has ramifications that are difficult to predict…
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There is no doubt that the Asian giant plays a dominant role as far as entertainment is concerned. Historically, the region has produced important formats that have spread across the globe, and all despite the obvious cultural differences between China and the West. When it comes to streaming, again the differences are more than striking.…
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When we are preparing our video marketing strategy, we include a set of metrics called KPIs, which we have defined in order to understand if our proposed objective or objectives have been met. One of the metrics that sheds light on the benefit(s) generated from our investment is return on investment. In this article we…
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The growing number of video service platform offerings translates into increased competition when it comes to securing viewers and retaining customers. Which is why companies like Netflix, HBO, Prime Video, Youtube TV, Hulu, to name a few, invest millions in marketing campaigns, for TV series and movie licenses, and on high quality in-house TV and…
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Being able to predict the type and percentage of subscribers who are most likely to “unsubscribe” from your video service and understanding why they want to cancel before they do puts you at an advantage when it comes to redefining and optimizing your marketing strategy. Knowledge is power, and information feeds knowledge, which is why…
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Back in the day, decision making was based on supposition. In a previous article we talked about why it is so important to know your audience and correctly segment it: so we can better align our marketing strategy with our viewers, focusing our communications on the right customers, and offering them quality content that is…
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