Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. A content catalog is not very different: how a video service “rules” (manages) its catalog can make the difference between a successful video service and a mediocre one. Content is a fundamental pillar…
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Reducing OTT Churn & Machine Learning. Why you should try it?
Increasing SVOD competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services. As it becomes harder to win new customers, it becomes even more important to retain those customers you already have. Customer churn is a growth decelerator and has a significant impact on your business…
What is data-driven user experience?
Gaining insight into the performance of video services user experience must be incorporated as a core part of a video service’s product management process. It should drive activity like product feature prioritization and changes to the user experience that impact the overall customer engagement, thus helping detect UX inefficiencies and enhancing it with a data-driven…
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