Back in the day, decision making was based on supposition. In a previous article we talked about why it is so important to know your audience and correctly segment it: so we can better align our marketing strategy with our viewers, focusing our communications on the right customers, and offering them quality content that is…
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How greater audience segmentation drives greater customer loyalty to your video service
One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the same way. The right approach lies in highly detailed, fine-tuned audience segmentation. Why? Because greater customer segmentation will be reflected in increased customer loyalty. Be smart about how you drill…
Boost your users’ experience with data-driven decision making
The user experience is one of the elements that receives the most attention – and thus causes the most concern – for any business that is customer-focused or depends on product sales. Significant factors depend on it: factors such as the likelihood of repeat interest in a product or service; a user’s willingness to pay;…
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