in our last webinar, Kaltura´s and Jump´s experts, Jerónimo Macanás, CEO of Jump Data-Driven and Gideon Gilboa, executive vice president of Products and Solutions at Kaltura’s media and telecom division had a chat on how you can turn your data into actionable insights and improve your cloud TV service KPIs. In case you couldn’t make it…
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Turning Data into Actionable Insights: How to Improve Your Cloud TV Service KPIs As streaming has become the new way to watch TV, it has fundamentally revolutionized consumer expectations and content consumption habits. Now, more than ever, it is essential for TV services to leverage the growing amounts of data they generate if they are…
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Accedo is launching the next generation of its Accedo One™ cloud platform via a virtual booth at the NAB trade show, and Jump will be on hand to showcase some of our products. Visitors will be able to explore the virtual booth as if they were there in person, to find out more about Accedo…
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audience insights platform, data, marketing automation, OTT analytics for the video industry, svod insights, video data management, video insights, video service data analysis
Smart data marketing uses data to optimize activities related to efficient marketing investment, resource allocation, omnichannel focus, and user experience. Video service providers that track this data are the ones that set themselves apart from the competition. We differentiate four different levels of data driven model maturity: The first level includes Media service companies that…
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Data Ingestion Strategies for Media Streaming Businesses Grappling with Analytics To introduce the subject at hand, we would like to start this article with an obvious statement: over the past eight years, big data has clinched a place for itself in our world. We have seen some companies reluctant to take the plunge, but bit…
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AI, churn main influencers, consumer behaviour, machine learning, ott, Strategy analytics, SVOD, trial conversion, trial users
Interview with Jerónimo Macanás about the uptick in streaming consumption and why converting trial users matters: We all know that confinement measures in many countries have significantly increased TV and streaming consumption, but what about subscriptions? Do you think the rise in consumption will also be reflected in video service companies’ revenues? Many analyst firms,…
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According to the consulting firm, Strategy Analytics, global video-on-demand subscriptions are set to grow an additional 5% in 2020 compared to pre-pandemic models. The consulting firm forecasts 949 million paid subscriptions globally by the end of 2020, which represents an increase of 47 million compared with earlier forecasts. This seems like good news in the…
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In our last blog post we spoke about how the current global crisis is affecting streaming video and entertainment, but within the media industry the sports market has been particularly hard hit. Postponed or cancelled events have swept through the industry, impacting the Premier League, the Grand National, the National Basketball Association (NBA) and the National…
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To state the obvious, TV consumption and streaming video will get a big bump with the current pandemic leaving millions of people housebound. When consumers stay at home, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. This is now occurring in an environment where media…
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Jump Data-Driven Video created its AI framework in order to maintain its position of leadership in the development of cutting-edge AI technologies that address real world problems confronting the video market. The platform delivers the competitive advantage that maximizes profitability for players in the video industry. The Jump HAMLET technology was designed by Jump for…
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data, OTT analytics, OTT analytics for the video industry, video industry, video insights, video trends
For this blog post we wanted to interview Jump’s Chief Revenue Officer (CRO) and cofounder, Jesús Herrero, to get his perspective on the opportunities and challenges video service providers in Europe face today. Jesús, in your opinion, what are the major challenges confronting European video service providers? I think the biggest challenge they face is…
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The National Association of Television Program Executives (NATPE) held its annual marketplace and conference in Miami last week. The event has traditionally attracted content producers and video companies and has focused primarily on negotiating content rights. But technology has increasingly moved into the spotlight, and consequently, the NATPE trade show and conference has become an…
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Streaming Sports You Should Watch in 2020 Mainstream sports are some of the most expensive rights in television, with good reason. Sports can aggregate fans consistently every week in a way that other content wishes it could. You can’t download a whole season of the 49ers and binge watch over a weekend. Even the best,…
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OTT IS HERE TO STAY: A battle looms. Who will survive? In 2019, the world of “over-the-top” TV (OTT) — and more generally, streaming video over the Internet — put a stake in the ground: OTT is here to stay. 2020 promises to be the year of consolidation. With the advent of OTT, numerous professionals…
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For decades, highly accurate predictive results have been obtained using representative population samples in studies. Specifically, with a sample of only 1,100 people (regardless of the study’s total population size), the probability rate for a successful prediction is 95%, with a margin of error of only 3%. Is this magic? No. It’s mathematics, specifically, statistics.…
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Is Disney+ without The Mandalorian like going to Disneyland and finding Space Mountain is closed? Is it still worth the price of admission? It feels like one of the best streaming shows of the decade was with us for but a fleeting moment. After a mere eight episodes, the show that propelled Disney Plus to 24 million subscribers and…
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It’s that time of year already. The suite is booked at CES. Invitations are going out, you’re setting up meetings and preparing to build the foundation for a strong 2020. But before we get swept up in the annual madness that is Las Vegas in January, let’s look back at some of the industry highlights…
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There’s never been a better time to be in the streaming business. Or a more expensive one. Operators need to maximize subscriber lifetime to stay ahead of the game. Launching any new product or service is expensive, especially in the entertainment business. A new offering is competing for share of wallet (subscriber or advertiser), and…
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It might seem absurdly inefficient to get in the car and drive to a store to rent a physical disc, then repeat the process to return it, but once upon a time, it was the only was to see the latest release movies. The neighborhood video store was part of the retail landscape in the…
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Live streaming is a trend that has been growing over the years and promises to make a mark on the future of the audiovisual market. The surge of new technologies and devices has made it more possible for us to enjoy greater choice of entertainment, topical and sports programming thanks to live streaming. How are…
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We are at peak streaming wars. As someone who’s been in the business since 2007, it is fantastic to see current media focus on OTT streaming services. Disney+, Apple TV Plus, HBO Max, NBC’s Peacock et al are in market or will be in the next six months, giving audiences more choice, better UX, and I believe…
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Streaming services are having a huge impact, especially in the north of Europe. Companies that are dedicated to the video industry have thus benefited from the significant growth of recent years, thanks to the advantages produced by the adoption of video streaming. (more…)
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The Streaming Media West 2019 Conference is the largest and most successful industry event in the world. For the past 20 years, any professional dedicated to the world of digital media, technology, and video has been able to attend interesting seminars that serve not only as a source of ideas, but as a place to…
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However, whenever, wherever. Audiovisual content users are increasingly turning to streaming platforms in order to consume their favorite programs. It doesn’t matter what kind of content: talent competitions, reality shows, series, or documentaries. The user has taken control of the remote, now and forever. This video streaming trend has ramifications that are difficult to predict…
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There is no doubt that the Asian giant plays a dominant role as far as entertainment is concerned. Historically, the region has produced important formats that have spread across the globe, and all despite the obvious cultural differences between China and the West. When it comes to streaming, again the differences are more than striking.…
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It came to stay, and its presence grows bigger and bigger in our lives: Video streaming is the order of the day. All of us are consuming it, all the time. Simply having a mobile phone or tablet is enough to take advantage of this new way of consuming content. But, what types of content…
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It seems as if we are living in (and enjoying) the golden age of streaming platforms. The advent of streaming ushered in a totally new way to watch TV, and its impact has been felt across the industry — by producers, distributors, and broadcasters alike. (more…)
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When we are preparing our video marketing strategy, we include a set of metrics called KPIs, which we have defined in order to understand if our proposed objective or objectives have been met. One of the metrics that sheds light on the benefit(s) generated from our investment is return on investment. In this article we…
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The growing number of video service platform offerings translates into increased competition when it comes to securing viewers and retaining customers. Which is why companies like Netflix, HBO, Prime Video, Youtube TV, Hulu, to name a few, invest millions in marketing campaigns, for TV series and movie licenses, and on high quality in-house TV and…
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audience retention, audience risk, churn, churn main influencers, churn management solution, churn prediction, churn retention, churn risk scoring, customer churn, disengagement, jump retention
Being able to predict the type and percentage of subscribers who are most likely to “unsubscribe” from your video service and understanding why they want to cancel before they do puts you at an advantage when it comes to redefining and optimizing your marketing strategy. Knowledge is power, and information feeds knowledge, which is why…
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analyze video service audience, video ott analytics, video service audience, video service data analysis
Back in the day, decision making was based on supposition. In a previous article we talked about why it is so important to know your audience and correctly segment it: so we can better align our marketing strategy with our viewers, focusing our communications on the right customers, and offering them quality content that is…
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