OTT IS HERE TO STAY: A battle looms. Who will survive? In 2019, the world of “over-the-top” TV (OTT) — and more generally, streaming video over the Internet — put a stake in the ground: OTT is here to stay. 2020 promises to be the year of consolidation. With the advent of OTT, numerous professionals…
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OTT Churn modeling – From statistics to big data and artificial intelligence
For decades, highly accurate predictive results have been obtained using representative population samples in studies. Specifically, with a sample of only 1,100 people (regardless of the study’s total population size), the probability rate for a successful prediction is 95%, with a margin of error of only 3%. Is this magic? No. It’s mathematics, specifically, statistics….
Post-Mandalorian Disney+: Is it worth it?
Is Disney+ without The Mandalorian like going to Disneyland and finding Space Mountain is closed? Is it still worth the price of admission? It feels like one of the best streaming shows of the decade was with us for but a fleeting moment. After a mere eight episodes, the show that propelled Disney Plus to 24 million subscribers and…
The Year in OTT: Top 7 Moments in Streaming
It’s that time of year already. The suite is booked at CES. Invitations are going out, you’re setting up meetings and preparing to build the foundation for a strong 2020. But before we get swept up in the annual madness that is Las Vegas in January, let’s look back at some of the industry highlights…
As the World Churns: Using Data to Increase Retention and Engagement
There’s never been a better time to be in the streaming business. Or a more expensive one. Operators need to maximize subscriber lifetime to stay ahead of the game. Launching any new product or service is expensive, especially in the entertainment business. A new offering is competing for share of wallet (subscriber or advertiser), and…
What Does the World’s Last Blockbuster Store Have to do with the Streaming Wars?
It might seem absurdly inefficient to get in the car and drive to a store to rent a physical disc, then repeat the process to return it, but once upon a time, it was the only was to see the latest release movies. The neighborhood video store was part of the retail landscape in the…
How Sports Platforms Use Live Streaming
Live streaming is a trend that has been growing over the years and promises to make a mark on the future of the audiovisual market. The surge of new technologies and devices has made it more possible for us to enjoy greater choice of entertainment, topical and sports programming thanks to live streaming. How are…
Why Quibi Could Win The Kids In A TikTok World
We are at peak streaming wars. As someone who’s been in the business since 2007, it is fantastic to see current media focus on OTT streaming services. Disney+, Apple TV Plus, HBO Max, NBC’s Peacock et al are in market or will be in the next six months, giving audiences more choice, better UX, and I believe…
Video streaming and its success in northern Europe
Streaming services are having a huge impact, especially in the north of Europe. Companies that are dedicated to the video industry have thus benefited from the significant growth of recent years, thanks to the advantages produced by the adoption of video streaming.
Jump attends Streaming Media West — November 19-20, 2019
The Streaming Media West 2019 Conference is the largest and most successful industry event in the world. For the past 20 years, any professional dedicated to the world of digital media, technology, and video has been able to attend interesting seminars that serve not only as a source of ideas, but as a place to…
Audiovisual Internet content, the entertainment industry’s new goldmine
However, whenever, wherever. Audiovisual content users are increasingly turning to streaming platforms in order to consume their favorite programs. It doesn’t matter what kind of content: talent competitions, reality shows, series, or documentaries. The user has taken control of the remote, now and forever. This video streaming trend has ramifications that are difficult to predict…
The streaming platforms taking China by storm
There is no doubt that the Asian giant plays a dominant role as far as entertainment is concerned. Historically, the region has produced important formats that have spread across the globe, and all despite the obvious cultural differences between China and the West. When it comes to streaming, again the differences are more than striking….
Video streaming: What content type is the most consumed?
It came to stay, and its presence grows bigger and bigger in our lives: Video streaming is the order of the day. All of us are consuming it, all the time. Simply having a mobile phone or tablet is enough to take advantage of this new way of consuming content. But, what types of content…
The fast-approaching new television streaming services
It seems as if we are living in (and enjoying) the golden age of streaming platforms. The advent of streaming ushered in a totally new way to watch TV, and its impact has been felt across the industry — by producers, distributors, and broadcasters alike.
What can we do to optimize the ROI of our video streaming service’s customer acquisition budget?
When we are preparing our video marketing strategy, we include a set of metrics called KPIs, which we have defined in order to understand if our proposed objective or objectives have been met. One of the metrics that sheds light on the benefit(s) generated from our investment is return on investment. In this article we…
What content should your streaming service offer to retain its audience?
The growing number of video service platform offerings translates into increased competition when it comes to securing viewers and retaining customers. Which is why companies like Netflix, HBO, Prime Video, Youtube TV, Hulu, to name a few, invest millions in marketing campaigns, for TV series and movie licenses, and on high quality in-house TV and…
Measure your video service’s success and understand why your subscribers cancel
Being able to predict the type and percentage of subscribers who are most likely to “unsubscribe” from your video service and understanding why they want to cancel before they do puts you at an advantage when it comes to redefining and optimizing your marketing strategy. Knowledge is power, and information feeds knowledge, which is why…
Understand the benefits of analyzing your video service’s audience
Back in the day, decision making was based on supposition. In a previous article we talked about why it is so important to know your audience and correctly segment it: so we can better align our marketing strategy with our viewers, focusing our communications on the right customers, and offering them quality content that is…
How greater audience segmentation drives greater customer loyalty to your video service
One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the same way. The right approach lies in highly detailed, fine-tuned audience segmentation. Why? Because greater customer segmentation will be reflected in increased customer loyalty. Be smart about how you drill…
Boost your users’ experience with data-driven decision making
The user experience is one of the elements that receives the most attention – and thus causes the most concern – for any business that is customer-focused or depends on product sales. Significant factors depend on it: factors such as the likelihood of repeat interest in a product or service; a user’s willingness to pay;…
Content is KING! How to Make the Most of Your Video Service Catalog
Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. A content catalog is not very different: how a video service “rules” (manages) its catalog can make the difference between a successful video service and a mediocre one. Content is a fundamental pillar…
Reducing OTT Churn & Machine Learning. Why you should try it?
Increasing SVOD competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services. As it becomes harder to win new customers, it becomes even more important to retain those customers you already have. Customer churn is a growth decelerator and has a significant impact on your business…
What is data-driven user experience?
Gaining insight into the performance of video services user experience must be incorporated as a core part of a video service’s product management process. It should drive activity like product feature prioritization and changes to the user experience that impact the overall customer engagement, thus helping detect UX inefficiencies and enhancing it with a data-driven…
Is my OTT Video Service Successful?
A successful OTT service means you are reaching predefined business goals you have previously set. Defining these business goals for your OTT Video service and translate it in specific KPIs is not always easy. Depending on the Video OTT business models these KPIs could be very different and defining and tracking the right ones could…
What can Artificial Intelligence (really) do for your video business?
PwC anticipates that artificial intelligence will contribute $15.7 trillion to the world economy by 2030. There is no question that artificial intelligence (AI) currently plays an important role in all aspects of our society; moreover, experts like Andrew Ng, former Chief Scientist at Baidu, a giant Asian web services company and pioneer at putting artificial…
Video recommendations and Machine Learning
A good content recommendation system is key for any content provider. Machine Learning video recommendations provide a unique opportunity for broadcasters, Pay-TV operators, TV Networks, and any content distributor to increase engagement and reduce churn through content personalization.
Currently, most recommendation systems operate using explicit information provided by the user about their preferences (for example, by scoring previously watched content) using a technique known as collaborative filtering.
The importance of the “user journey” in video services and how to analyse it easily
We know that the way people interact with a video service represents a journey, which, of course, can start and end at any point. The more we understand the behavior of our user base – their unique preferences for discovering our video service, how they become paying users, and how they consume video content –…
Extreme personalisation and artificial intelligence in the world of video
Recently there has been a lot of talk about personalization in the world of video. One of the questions that my colleagues and I have been asking ourselves is: How long do we have before the events in the movie Minority Report come close to becoming a reality? In Minority Report Tom Cruise goes into…
We’re opening a new product office!
Hello, I am very pleased to announce that since last week we have opened a new product development office in the technology park of Gijón, Asturias. This office complements our HQ center in Madrid and opens new possibilities of expansion of our product team in view of our growth of the next months. We…
Personalised Video Service User Experience is a Must
Personalisation is currently a trendy topic and is recognised as one of the key means to improve engagement and reduce churn for video service providers. For the last 10 years video service providers have been investing millions of dollars in “user experience”, but …which user experience? Well, lots of service providers have merely been trying…
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