Jump joins fight against COVID-19 by supporting teaching and learning worldwide. In response to the challenges created by the global public COVID-19 health crisis, many publishers are making scholarly content temporarily available for free on different platforms. Many schools, universities and other educational institutions are also trying to adapt to this scenario and offer online…
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What video streamers should focus on in the era of COVID-19?
According to the consulting firm, Strategy Analytics, global video-on-demand subscriptions are set to grow an additional 5% in 2020 compared to pre-pandemic models. The consulting firm forecasts 949 million paid subscriptions globally by the end of 2020, which represents an increase of 47 million compared with earlier forecasts. This seems like good news in the…
Empty Stadiums and Streaming: How Covid-19 Is Affecting the Sports Media Industry?
In our last blog post we spoke about how the current global crisis is affecting streaming video and entertainment, but within the media industry the sports market has been particularly hard hit. Postponed or cancelled events have swept through the industry, impacting the Premier League, the Grand National, the National Basketball Association (NBA) and the National…
How is the current global crisis affecting streaming video entertainment?
To state the obvious, TV consumption and streaming video will get a big bump with the current pandemic leaving millions of people housebound. When consumers stay at home, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. This is now occurring in an environment where media…
JUMP HAMLET, the First Artificial Intelligence Framework for the Video Streaming Industry
Jump Data-Driven Video created its AI framework in order to maintain its position of leadership in the development of cutting-edge AI technologies that address real world problems confronting the video market. The platform delivers the competitive advantage that maximizes profitability for players in the video industry. The Jump HAMLET technology was designed by Jump for…
Opportunities and challenges for Europe’s video service providers
For this blog post we wanted to interview Jump’s Chief Revenue Officer (CRO) and cofounder, Jesús Herrero, to get his perspective on the opportunities and challenges video service providers in Europe face today. Jesús, in your opinion, what are the major challenges confronting European video service providers? I think the biggest challenge they face is…
Glimpsing the Future of Video at NATPE 2020
The National Association of Television Program Executives (NATPE) held its annual marketplace and conference in Miami last week. The event has traditionally attracted content producers and video companies and has focused primarily on negotiating content rights. But technology has increasingly moved into the spotlight, and consequently, the NATPE trade show and conference has become an…
Streaming Sports You Should Watch in 2020
Streaming Sports You Should Watch in 2020 Mainstream sports are some of the most expensive rights in television, with good reason. Sports can aggregate fans consistently every week in a way that other content wishes it could. You can’t download a whole season of the 49ers and binge watch over a weekend. Even the best,…
OTT IS HERE TO STAY: A battle looms. Who will survive?
OTT IS HERE TO STAY: A battle looms. Who will survive? In 2019, the world of “over-the-top” TV (OTT) — and more generally, streaming video over the Internet — put a stake in the ground: OTT is here to stay. 2020 promises to be the year of consolidation. With the advent of OTT, numerous professionals…
OTT Churn modeling – From statistics to big data and artificial intelligence
For decades, highly accurate predictive results have been obtained using representative population samples in studies. Specifically, with a sample of only 1,100 people (regardless of the study’s total population size), the probability rate for a successful prediction is 95%, with a margin of error of only 3%. Is this magic? No. It’s mathematics, specifically, statistics….
Post-Mandalorian Disney+: Is it worth it?
Is Disney+ without The Mandalorian like going to Disneyland and finding Space Mountain is closed? Is it still worth the price of admission? It feels like one of the best streaming shows of the decade was with us for but a fleeting moment. After a mere eight episodes, the show that propelled Disney Plus to 24 million subscribers and…
The Year in OTT: Top 7 Moments in Streaming
It’s that time of year already. The suite is booked at CES. Invitations are going out, you’re setting up meetings and preparing to build the foundation for a strong 2020. But before we get swept up in the annual madness that is Las Vegas in January, let’s look back at some of the industry highlights…
As the World Churns: Using Data to Increase Retention and Engagement
There’s never been a better time to be in the streaming business. Or a more expensive one. Operators need to maximize subscriber lifetime to stay ahead of the game. Launching any new product or service is expensive, especially in the entertainment business. A new offering is competing for share of wallet (subscriber or advertiser), and…
What Does the World’s Last Blockbuster Store Have to do with the Streaming Wars?
It might seem absurdly inefficient to get in the car and drive to a store to rent a physical disc, then repeat the process to return it, but once upon a time, it was the only was to see the latest release movies. The neighborhood video store was part of the retail landscape in the…
How Sports Platforms Use Live Streaming
Live streaming is a trend that has been growing over the years and promises to make a mark on the future of the audiovisual market. The surge of new technologies and devices has made it more possible for us to enjoy greater choice of entertainment, topical and sports programming thanks to live streaming. How are…
Why Quibi Could Win The Kids In A TikTok World
We are at peak streaming wars. As someone who’s been in the business since 2007, it is fantastic to see current media focus on OTT streaming services. Disney+, Apple TV Plus, HBO Max, NBC’s Peacock et al are in market or will be in the next six months, giving audiences more choice, better UX, and I believe…
Video streaming and its success in northern Europe
Streaming services are having a huge impact, especially in the north of Europe. Companies that are dedicated to the video industry have thus benefited from the significant growth of recent years, thanks to the advantages produced by the adoption of video streaming.
Jump attends Streaming Media West — November 19-20, 2019
The Streaming Media West 2019 Conference is the largest and most successful industry event in the world. For the past 20 years, any professional dedicated to the world of digital media, technology, and video has been able to attend interesting seminars that serve not only as a source of ideas, but as a place to…
Audiovisual Internet content, the entertainment industry’s new goldmine
However, whenever, wherever. Audiovisual content users are increasingly turning to streaming platforms in order to consume their favorite programs. It doesn’t matter what kind of content: talent competitions, reality shows, series, or documentaries. The user has taken control of the remote, now and forever. This video streaming trend has ramifications that are difficult to predict…
The streaming platforms taking China by storm
There is no doubt that the Asian giant plays a dominant role as far as entertainment is concerned. Historically, the region has produced important formats that have spread across the globe, and all despite the obvious cultural differences between China and the West. When it comes to streaming, again the differences are more than striking….
Video streaming: What content type is the most consumed?
It came to stay, and its presence grows bigger and bigger in our lives: Video streaming is the order of the day. All of us are consuming it, all the time. Simply having a mobile phone or tablet is enough to take advantage of this new way of consuming content. But, what types of content…
The fast-approaching new television streaming services
It seems as if we are living in (and enjoying) the golden age of streaming platforms. The advent of streaming ushered in a totally new way to watch TV, and its impact has been felt across the industry — by producers, distributors, and broadcasters alike.
What can we do to optimize the ROI of our video streaming service’s customer acquisition budget?
When we are preparing our video marketing strategy, we include a set of metrics called KPIs, which we have defined in order to understand if our proposed objective or objectives have been met. One of the metrics that sheds light on the benefit(s) generated from our investment is return on investment. In this article we…
What content should your streaming service offer to retain its audience?
The growing number of video service platform offerings translates into increased competition when it comes to securing viewers and retaining customers. Which is why companies like Netflix, HBO, Prime Video, Youtube TV, Hulu, to name a few, invest millions in marketing campaigns, for TV series and movie licenses, and on high quality in-house TV and…
Measure your video service’s success and understand why your subscribers cancel
Being able to predict the type and percentage of subscribers who are most likely to “unsubscribe” from your video service and understanding why they want to cancel before they do puts you at an advantage when it comes to redefining and optimizing your marketing strategy. Knowledge is power, and information feeds knowledge, which is why…
Understand the benefits of analyzing your video service’s audience
Back in the day, decision making was based on supposition. In a previous article we talked about why it is so important to know your audience and correctly segment it: so we can better align our marketing strategy with our viewers, focusing our communications on the right customers, and offering them quality content that is…
How greater audience segmentation drives greater customer loyalty to your video service
One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the same way. The right approach lies in highly detailed, fine-tuned audience segmentation. Why? Because greater customer segmentation will be reflected in increased customer loyalty. Be smart about how you drill…
Boost your users’ experience with data-driven decision making
The user experience is one of the elements that receives the most attention – and thus causes the most concern – for any business that is customer-focused or depends on product sales. Significant factors depend on it: factors such as the likelihood of repeat interest in a product or service; a user’s willingness to pay;…
Content is KING! How to Make the Most of Your Video Service Catalog
Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. A content catalog is not very different: how a video service “rules” (manages) its catalog can make the difference between a successful video service and a mediocre one. Content is a fundamental pillar…
Reducing OTT Churn & Machine Learning. Why you should try it?
Increasing SVOD competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services. As it becomes harder to win new customers, it becomes even more important to retain those customers you already have. Customer churn is a growth decelerator and has a significant impact on your business…
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