It seems as if we are living in (and enjoying) the golden age of streaming platforms. The advent of streaming ushered in a totally new way to watch TV, and its impact has been felt across the industry — by producers, distributors, and broadcasters alike.
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What can we do to optimize the ROI of our video streaming service’s customer acquisition budget?
When we are preparing our video marketing strategy, we include a set of metrics called KPIs, which we have defined in order to understand if our proposed objective or objectives have been met. One of the metrics that sheds light on the benefit(s) generated from our investment is return on investment. In this article we…
What content should your streaming service offer to retain its audience?
The growing number of video service platform offerings translates into increased competition when it comes to securing viewers and retaining customers. Which is why companies like Netflix, HBO, Prime Video, Youtube TV, Hulu, to name a few, invest millions in marketing campaigns, for TV series and movie licenses, and on high quality in-house TV and…
Measure your video service’s success and understand why your subscribers cancel
Being able to predict the type and percentage of subscribers who are most likely to “unsubscribe” from your video service and understanding why they want to cancel before they do puts you at an advantage when it comes to redefining and optimizing your marketing strategy. Knowledge is power, and information feeds knowledge, which is why…
Understand the benefits of analyzing your video service’s audience
Back in the day, decision making was based on supposition. In a previous article we talked about why it is so important to know your audience and correctly segment it: so we can better align our marketing strategy with our viewers, focusing our communications on the right customers, and offering them quality content that is…
How greater audience segmentation drives greater customer loyalty to your video service
One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the same way. The right approach lies in highly detailed, fine-tuned audience segmentation. Why? Because greater customer segmentation will be reflected in increased customer loyalty. Be smart about how you drill…
Boost your users’ experience with data-driven decision making
The user experience is one of the elements that receives the most attention – and thus causes the most concern – for any business that is customer-focused or depends on product sales. Significant factors depend on it: factors such as the likelihood of repeat interest in a product or service; a user’s willingness to pay;…
Content is KING! How to Make the Most of Your Video Service Catalog
Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. A content catalog is not very different: how a video service “rules” (manages) its catalog can make the difference between a successful video service and a mediocre one. Content is a fundamental pillar…
Reducing OTT Churn & Machine Learning. Why you should try it?
Increasing SVOD competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services. As it becomes harder to win new customers, it becomes even more important to retain those customers you already have. Customer churn is a growth decelerator and has a significant impact on your business…
What is data-driven user experience?
Gaining insight into the performance of video services user experience must be incorporated as a core part of a video service’s product management process. It should drive activity like product feature prioritization and changes to the user experience that impact the overall customer engagement, thus helping detect UX inefficiencies and enhancing it with a data-driven…
Is my OTT Video Service Successful?
A successful OTT service means you are reaching predefined business goals you have previously set. Defining these business goals for your OTT Video service and translate it in specific KPIs is not always easy. Depending on the Video OTT business models these KPIs could be very different and defining and tracking the right ones could…
What can Artificial Intelligence (really) do for your video business?
PwC anticipates that artificial intelligence will contribute $15.7 trillion to the world economy by 2030. There is no question that artificial intelligence (AI) currently plays an important role in all aspects of our society; moreover, experts like Andrew Ng, former Chief Scientist at Baidu, a giant Asian web services company and pioneer at putting artificial…
Video recommendations and Machine Learning
A good content recommendation system is key for any content provider. Machine Learning video recommendations provide a unique opportunity for broadcasters, Pay-TV operators, TV Networks, and any content distributor to increase engagement and reduce churn through content personalization.
Currently, most recommendation systems operate using explicit information provided by the user about their preferences (for example, by scoring previously watched content) using a technique known as collaborative filtering.
The importance of the “user journey” in video services and how to analyse it easily
We know that the way people interact with a video service represents a journey, which, of course, can start and end at any point. The more we understand the behavior of our user base – their unique preferences for discovering our video service, how they become paying users, and how they consume video content –…
Extreme personalisation and artificial intelligence in the world of video
Recently there has been a lot of talk about personalization in the world of video. One of the questions that my colleagues and I have been asking ourselves is: How long do we have before the events in the movie Minority Report come close to becoming a reality? In Minority Report Tom Cruise goes into…
We’re opening a new product office!
Hello, I am very pleased to announce that since last week we have opened a new product development office in the technology park of Gijón, Asturias. This office complements our HQ center in Madrid and opens new possibilities of expansion of our product team in view of our growth of the next months. We…
Personalised Video Service User Experience is a Must
Personalisation is currently a trendy topic and is recognised as one of the key means to improve engagement and reduce churn for video service providers. For the last 10 years video service providers have been investing millions of dollars in “user experience”, but …which user experience? Well, lots of service providers have merely been trying…
Content Smart Discovery “The New Paradigm”
Almost everyone in the civilized world knows that content consumption – more concretely, watching TV – has shifted from the “live” lean-back experience that was really successful for the broadcast industry during the last century to an “on-demand” experience: people now expect to be able to watch what they want, when they want, and where…
Why Big Data and Artificial Intelligence is the next big thing in OTT?
Nobody can dispute that Over-The-Top (OTT) video distribution is here to stay. In most markets today, TV and video consumption via internet-connected devices is commonplace in most people’s daily entertainment consumption habits. Although television consumption today still combines (and will do so for some years) traditional linear TV with OTT, over time more and more viewing hours have shifted away from…
OTT is here. What’s next in video?
As a professional executive who has worked in the OTT environment since it started back in 2008, I have seen OTT providers across the globe go to market with different strategies and ambitions, usually to be “the next Netflix” in town. I have worked in several companies in the space, from providers of Online Video…
Do you want to start the process of reinventing yourself? Just travel.
Today is my first day as CEO of JUMP TV, the new company I have just founded together with my good partners Jesús Herrero (COO) and John Pater (CTO). We are fully motivated to change the video and TV industry through Big Data and Artificial intelligence, and we are already knee deep into this fantastic challenge….