An easy-to-use AI platform for your video service
Power your video service with machine learning algorithms to improve important daily video business management activities – from churn management or video personalization to advertisement optimization or business predictions. Simple, fast and reliable.
Pre-integrated with leading video industry third parties
Tailored solution for your service business model
Understand when your audience is at risk and why
Sometimes users have to or want to leave a video service. It is important to understand when this happens and if there is a trend.
Even more importantly, it predicts at-risk customers, so retention campaigns can be launched.
- Churn risk
Top risk users, High risk users, Low risk users
- Main influencers
- Segmented analysis
Main device, Audience Cluster, Geographical Region, Trial or Paying users
Engage customers with a personalized content offering
Recommendations are a key strategy to increase consumption and thus engagement
Tracking recommendation effectiveness within the video service is as important as the recommendations itself in terms of:
- Assessing how to improve personalization strategies
- Finding a balance between editorial vs. automatic recommendations
Predict how they will behave
Analyse current and historical data of your video service to make predictions about future or otherwise unknown events.
Exploit patterns found in your historical and transactional data to identify risks and opportunities guiding decision making for your video business across marketing, content/editorial team, product etc.
Amongst other you can use predictive analytics to make predictions about business topics like:
- Subscribers acquisition
- Customer lifetime value
- Content rights value
- And many more…
Improve their content search & discovery experience
In today’s increasingly competitive video entertainment landscape media content metadata is essential for delivering an entertainment experience that meets audience expectations.
Descriptive video tags are essential to power the most relevant features of a video service:
- Advanced content search
- Video recommendations
- Content catalogue curation
- Voice powered user experience
Make it easier for your customers to find and enjoy entertainment across their devices and video services by extending your content tags.
Optimize the ads they watch
Between 50-70% of viewers skip online video advertising, so services for advertisement supported video are crucial.
It is now possible to understand customer advertising tolerance for each user who views video that is monetized with advertising.
It’s possible to identify the best advertising configuration profile for each viewer — each and every time they log onto the service — in addition to establishing the optimal duration of the advertisement, based on each viewer’s tolerance level.
- Real time identification of ad length to show each user per session
- Real time setting of optimal ad configuration tolerated by user per session