for video service providers
Sometimes users just have to – or want to – leave a video service. It is important to understand in advance when this happens, and if there is a trend.
Even more importantly, understand why they are about to leave, so retention campaigns can be launched.
Multi-channel marketing automation lets you make an impact on users with retention marketing actions, such as:
Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.