JUMP Data-Driven Video powers Content aggregations Limited (CAL) with the first video-centric data lake for the video industry
Madrid, September 10th, 2018
JUMP Data-Driven Video, the pioneers behind the world’s most advanced actionable business data platform for the video industry, announces the launch of the first commercial video-centric data lake. Content aggregations Limited (CAL) is the inaugural customer and will immediately begin leveraging the power of the new offering.
Content aggregations Limited (CAL) is a subsidiary of Royal Media Services, the largest electronic media house in Kenya and home to the most popular television and radio channels, as its audience share attests. Its brands include Citizen TV, Inooro TV, Radio Citizen, Ramogi FM, Inooro FM, Musyi FM, Chamgei FM, Muuga FM, Egesa FM, Bahari FM, Mulembe FM, Wimwaro FM, Sulwe FM, Hot 96, and Vuuka FM.
CAL supports artist through distributing, marketing and monetization of their productions through Viusasa. the largest VoD platform in Kenya.
Viusasa (http://www.viusasa.com) is a Content aggregations Limited (CAL) fully-owned OTT service, a Kenyan content aggregation and distribution video service currently offering worldwide short-form video entertainment and informational content, music videos, audio and TV content in English, Swahili, and other local languages.
Having a unified, single source of truth for all the data generated by a video service is fundamental to any successful data-driven video strategy.
At its core, the single source of data – or master – must ingest and analyze all the valuable data that is generated by a video service’s subsystems (CRM, CDN, OVP, subscription management system, UX, etc.).
Jump’s data lake is the starting point for a solid data-driven video strategy because it delivers out-of-the-box functionality with a core product (Jump Video-Centric Data Lake) and can be customized to fulfill any video service’s specific data lake requirements.
The Jump Video-Centric Data Lake has been developed to be extensible and scalable, using best-in-class big data and data science technologies. It is also seamlessly integrated with the major cloud providers.
“Video services generate more data than ever before, but unfortunately most of them struggle to effectively ingest, cleanse, analyze, and enhance it— the steps needed to convert data into the insights they need to proactively act in the interest of reaching audience expectations and making a positive impact on their entertainment business,” says Jerónimo Macanás, CEO and co-founder of Jump “JUMP Video-Centric Data Lake lays the foundation for video service providers to begin their data-driven journey, and we are extremely pleased to empower Royal Media with this cutting-edge data technology, enabling their business improvement through the effective use of business data .”
“We selected JUMP as our data-driven video products provider because of their open approach coupled with the easy-to-use unified dashboard tool focused on marketing users together with a video-centric data lake, which provides multi-level layers of access to our data,” says George Waititu, Managing Director of CAL. “We are excited to have JUMP – as the experts in data-driven video – to help us optimize our business.”
Jump will be at IBC (September 13th – 18th, Amsterdam), where they will showcase the JUMP Data-Driven Video solutions.
Schedule a meeting here or meet us at Hall 3 – Stand A.18
JUMP is an advanced business analytics solution that helps video service providers gain valuable insights about their audience and content performance, predict churn to retain users, identify the clusters that video users belong to, and personalize the video experience through data. Jump is built on the foundations of cutting-edge big data and artificial intelligence technology customized for the video industry.
Jump was founded in 2016 by cofounders Jerónimo Macanás, Jesús Herrero, and John Pater who have each been working in the TV and video industry for more than a decade.
Our vision is that data and its effective use will be the new competitive advantage in the next phase of the video industry. Nowadays only the big players like Netflix, Amazon, and Google use cutting-edge data technologies to compete in the video market: retaining customers and increasing revenues.