JUMP Data-Driven Video Powers Teatrix with OTT Advanced Analytics

Las Vegas, January 7, 2020

JUMP Data-Driven Video, the pioneers behind the world’s most advanced actionable business data platform for the video industry announces that the Teatrix streaming video service will be powered by JUMP’s data-driven video technology.

Teatrix is an online theater platform that allows you to enjoy theatrical productions on SVOD basis, at any time, 24 hours a day. The Teatrix catalog is comprised of works recorded in HD with cinematographic quality. Some of the productions are still headlining and have been recently released. The service also captures our artistic memory by offering historical productions as well as extra content like interviews with actors and directors.

Teatrix is the first platform in Latin America that allows you to watch theater work in high definition from any device through a fixed monthly subscription.

Teatrix will be using the following JUMP Data-Driven platform modules as part of their video service technology stack to increase retention, personalization, engagement, and marketing effectiveness:

JUMP Deep Insights®: an all-in-one business intelligence tool that provides insights about Teatrix’s overall business performance, audience activity, and content watched, using a unified dashboard that serves as a single source of truth for all the data generated from different third-party data sources (online video platform, subscription management system, front-end, etc.)

JUMP Retention®: a churn management solution that allows Teatrix to predict how likely their audience is to leave the service and why empowering them to take action to influence the behavior of the at-risk audience

JUMP Actionable Segments® identifies Teatrix’s audience behavior relationships and breaks them into segments to trigger targeted marketing activities and other targeted activities.

“We believe the video industry is in the middle of a perfect storm of increasing video consumption, intensified competition, and a proliferation of artificial intelligence technology, all of which is completely changing the video market as we know it,”  says Jerónimo Macanás, CEO and co-founder of Jump  “We are very happy to help fuel innovation in the video scene helping Teatrix successfully address the challenges associated with transforming their video service into a data-driven video business,  to help them stay ahead of the competition and better serve their audience. We are fully committed to contributing to the improvement of their business through the effective use of business data.”

“JUMP’s focus on video streaming was a key differentiator and a significant driver in our decision to select them for our data management platform. Knowing that they have a history of success in ingesting, analyzing, and displaying the data and key metrics required to optimize subscription streaming service performance was crucial” says Mirta Romay, Founder of Teatrix. “We are excited to have JUMP – as the experts in data-driven video – to help us optimize our service.”

Jump is exhibiting at CES in Las Vegas. Schedule a demo with us at the show here. Let us show you how to get the most out of the vast amount of data generated by your video service every day.

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