audience insights platform

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Smart data marketing uses data to optimize activities related to efficient marketing investment, resource allocation, omnichannel focus, and user experience. Video service providers that track this data are the ones that set themselves apart from the competition. We differentiate four different levels of data driven model maturity: The first level includes Media service companies that…
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One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the same way. The right approach lies in highly detailed, fine-tuned audience segmentation. Why? Because greater customer segmentation will be reflected in increased customer loyalty. Be smart about how you drill…
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