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Tag: data driven user experience

How greater audience segmentation drives greater customer loyalty to your video service

12 August, 2019audience clustering, audience insights platform, audience microsegmentation, data driven user experience, Data driven video solution, OTT analytics, OTT analytics for the video industry, ott analytics solution, pay-TV analytics, SVOD analytics, svod insights, video analytics for ott, video ott analyticsJerónimo Macanás

One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the same way. The right approach lies in highly detailed, fine-tuned audience segmentation. Why? Because greater customer segmentation will be reflected in increased customer loyalty. Be smart about how you drill…

Boost your users’ experience with data-driven decision making

31 July, 2019data driven user experience, data driven UX, OTT analytics, pay-TV analytics, svod insights, video recommendation engineJerónimo Macanás

The user experience is one of the elements that receives the most attention – and thus causes the most concern – for any business that is customer-focused or depends on product sales. Significant factors depend on it: factors such as the likelihood of repeat interest in a product or service; a user’s willingness to pay;…

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JUMP TV Solutions within the framework of the Export Initiation Program of ICEX, has had the support of ICEX and with the co-financing of the European FEDER fund.
The purpose of this support is to contribute to the international development of the company and its environment.

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