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Tag: Data driven video solution

How greater audience segmentation drives greater customer loyalty to your video service

12 August, 2019audience clustering, audience insights platform, audience microsegmentation, data driven user experience, Data driven video solution, OTT analytics, OTT analytics for the video industry, ott analytics solution, pay-TV analytics, SVOD analytics, svod insights, video analytics for ott, video ott analyticsJerónimo Macanás

One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the same way. The right approach lies in highly detailed, fine-tuned audience segmentation. Why? Because greater customer segmentation will be reflected in increased customer loyalty. Be smart about how you drill…

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JUMP TV Solutions within the framework of the Export Initiation Program of ICEX, has had the support of ICEX and with the co-financing of the European FEDER fund.
The purpose of this support is to contribute to the international development of the company and its environment.

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