data

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Smart data marketing uses data to optimize activities related to efficient marketing investment, resource allocation, omnichannel focus, and user experience. Video service providers that track this data are the ones that set themselves apart from the competition. We differentiate four different levels of data driven model maturity: The first level includes Media service companies that…
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Data Ingestion Strategies for Media Streaming Businesses Grappling with Analytics To introduce the subject at hand, we would like to start this article with an obvious statement: over the past eight years, big data has clinched a place for itself in our world. We have seen some companies reluctant to take the plunge, but bit…
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For this blog post we wanted to interview Jump’s Chief Revenue Officer (CRO) and cofounder, Jesús Herrero, to get his perspective on the opportunities and challenges video service providers in Europe face today. Jesús, in your opinion, what are the major challenges confronting European video service providers?  I think the biggest challenge they face is…
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