OTT IS HERE TO STAY: A battle looms. Who will survive? In 2019, the world of “over-the-top” TV (OTT) — and more generally, streaming video over the Internet — put a stake in the ground: OTT is here to stay. 2020 promises to be the year of consolidation. With the advent of OTT, numerous professionals…
Tag: #ottchurn #ottai #ottinsigths
OTT Churn modeling – From statistics to big data and artificial intelligence
For decades, highly accurate predictive results have been obtained using representative population samples in studies. Specifically, with a sample of only 1,100 people (regardless of the study’s total population size), the probability rate for a successful prediction is 95%, with a margin of error of only 3%. Is this magic? No. It’s mathematics, specifically, statistics….