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The growing number of video service platform offerings translates into increased competition when it comes to securing viewers and retaining customers. Which is why companies like Netflix, HBO, Prime Video, Youtube TV, Hulu, to name a few, invest millions in marketing campaigns, for TV series and movie licenses, and on high quality in-house TV and…
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Personalisation is currently a trendy topic and is recognised as one of the key means to improve engagement and reduce churn for video service providers. For the last 10 years video service providers have been investing millions of dollars in “user experience”, but …which user experience? Well, lots of service providers have merely been trying…
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