streaming service

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Turning Data into Actionable Insights: How to Improve Your Cloud TV Service KPIs As streaming has become the new way to watch TV, it has fundamentally revolutionized consumer expectations and content consumption habits. Now, more than ever, it is essential for TV services to leverage the growing amounts of data they generate if they are…
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Data Ingestion Strategies for Media Streaming Businesses Grappling with Analytics To introduce the subject at hand, we would like to start this article with an obvious statement: over the past eight years, big data has clinched a place for itself in our world. We have seen some companies reluctant to take the plunge, but bit…
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The growing number of video service platform offerings translates into increased competition when it comes to securing viewers and retaining customers. Which is why companies like Netflix, HBO, Prime Video, Youtube TV, Hulu, to name a few, invest millions in marketing campaigns, for TV series and movie licenses, and on high quality in-house TV and…
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