video insights

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Smart data marketing uses data to optimize activities related to efficient marketing investment, resource allocation, omnichannel focus, and user experience. Video service providers that track this data are the ones that set themselves apart from the competition. We differentiate four different levels of data driven model maturity: The first level includes Media service companies that…
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Jump joins fight against COVID-19 by supporting teaching and learning worldwide. In response to the challenges created by the global public COVID-19 health crisis, many publishers are making scholarly content temporarily available for free on different platforms. Many schools, universities and other educational institutions are also trying to adapt to this scenario and offer online…
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For this blog post we wanted to interview Jump’s Chief Revenue Officer (CRO) and cofounder, Jesús Herrero, to get his perspective on the opportunities and challenges video service providers in Europe face today. Jesús, in your opinion, what are the major challenges confronting European video service providers?  I think the biggest challenge they face is…
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