video ott analytics

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Back in the day, decision making was based on supposition. In a previous article we talked about why it is so important to know your audience and correctly segment it: so we can better align our marketing strategy with our viewers, focusing our communications on the right customers, and offering them quality content that is…
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One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the same way. The right approach lies in highly detailed, fine-tuned audience segmentation. Why? Because greater customer segmentation will be reflected in increased customer loyalty. Be smart about how you drill…
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A successful OTT service means you are reaching predefined business goals you have previously set. Defining these business goals for your OTT Video service and translate it in specific KPIs is not always easy. Depending on the Video OTT business models these KPIs could be very different and defining and tracking the right ones could…
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