JUMP for Video Streaming

Understand your video streaming service, predict audience behavior and personalize their user experience

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What does your video streaming service get with
JUMP for Video Streaming

Understand your viewers

And track all the metrics that affect your video service performance

Create audience clusters

And improve the success of your marketing campaigns

Reduce churn and increase retention

By predicting your audience’s future behavior

Personalize your content

To increase user consumption and engagement

10%-50%

Marketing effectiveness improvement

15%-30%

Reduced churn rates

25%-75%

Increased content consumption

All kinds of OTT service models

SVOD

TVOD

AVOD

MVPD

All kinds of OTT verticals

Movies / Series

Sports

Kids

TV Shows

Fitness

News

Unlock the full potential of your vodeo service data
with these simple steps, TODAY!

2

Install and activate your
FREE Trial

3

Gain insight, segment your audience and make accurate predictions

4

Make personalized recommendations for your audience

1

Download JUMP SDKs or send us your data

5

Launch your marketing campaigns

6

Track campaign performance, learn and iterate!

1

Download JUMP SDKs or send us your data

2

Install and activate your FREE Trial

3

Gain insight, segment your audience and make accurate predictions

4

Make personalized recommendations for your audience

5

Launch your marketing campaigns

6

Track campaign performance, learn and iterate!

Advanced insights

Answer the most critical questions about your video service
All business models (SVOD, AVOD , TVOD, Linear or TV everywhere) are supported

Business snapshot

“What is the overall performance of my video service?”

User acquisition

“How can I maximize my conversion rate?”

User activity

“How engaged are my users and why?”

Content consumption

“Do I have the right content for my video business?

Service discovery

“Is my video service capturing the interest of my trial users?”

Service monetization

“How much is my video business earning per month?”

Audience retention

“Which users are most likely to leave my video service?”

UX Performance

“Is the user experience optimal for my audience?”

Whitepaper: Is your video streaming service Successful? KPIs to Track streaming video service performance

Audience Segmentation

Answer critical questions and understand user behavior relationships so you can target different user groups

By engagement

Clusters by level of engagement: number of sessions, time spent, frequency, etc.

By consumption type

Clusters by consumption of SVOD, AVOD, TVOD, Linear TV, Live events, etc.

By content type

Clusters by consumption of movies, Series, TV shows, live events, etc.

By content genres

Clusters by consumption of action, drama , thrillers, etc.

Taste communities segments

Clusters by sports/kids, drama/thriller, Tarantino/Scorsese communities etc.

Custom segments

Create your own segmentation combining consumption and monetization with additional variables like demographics, location, device, consumption by time of the day, and many more criteria.

Whitepaper: Why Audience Clustering in Video Services is crucial for success?

Content Segmentation

Provide your users the best video entertainment experience by understanding your content offering inside out

Content by product category

Group your content by the different categories available in your video service

Content by genre

Group your content by the different genres available in your video service

Content by similarity

Group content along with similar items available in your service

Content by performance

View content by how well it performs: group content by best performing or underperforming items

Content by category

Understand which categories in your catalogue are the most successful

Personalized curated content

Create new products to align with curator decisions: seasonal or campaign related products
Whitepaper: Data-driven Content Intelligence: How to Make the Most of Your Video Service Catalog

Predictions

Make data-driven decisions and influence your users’ future behavior

Forecast performance of acquisition campaigns

  • Campaign performance predictions based on past activities, promotions, push messages, emailing campaigns, A/B testing activities
  • Forecast marketing campaign ROI
  • Optimize you targeting and marketing budget based on ML predictions

Conversion prediction

  • Trial-to-paid user conversion rates
  • User churn rate 
  • User churn risk 
  • Main factors that influence conversion

 

Retention prediction

  • Paying user retention analysis
  • Paying user churn rate prediction
  • Paying user churn risk scoring
  • Main factors influencing churn
Whitepaper: Reducing OTT Churn & Machine Learning. Why you should try it?
Whitepaper: How to effectively predict and increase your trial-to-paid user conversion rates

Personalized Recommendations

Personalize your video service content to increase user consumption and engagement

Ultra-personalize the experience with tailored recommendations:

  • Weighted personalization by product category
  • Personalized curated content
  • Predict product blacklists
  • Recommendation grid configuration

Contextual recommendations:

  • Recommendations by user similarity and product similarity
  • Recommendations by type of day
  • Recommendations by time of day
  • Recommendations by device

Track recommendation performance

  • Recommendation impressions
  • Recommendation impressions CTR
  • Recommendation conversion rate
Whitepaper: What content should your streaming service offer to retain its audience?
Whitepaper: Personalised Video Service User Experience is a Must

Marketing campaigns

Make an impact on your video business with targeted marketing campaigns

Choose your favorite tool from our marketplace

Push notifications
In-Player messaging
Email

Share user segments with these tools to launch campaigns

Use standard connectors
API
Download CSV

Track campaign performance

Understand which activities are the most effective for each specific business scenario