WHITEPAPERS

Demographic data is used to deliver greater insight into our streaming service’s target audience and/or to create the profiles of those so-called “personas.” Demographic data is primarily used to define campaign strategies tailored to customer acquisition, retention, re-capture, and engagement for a respective target group. It is can also be used as the underlying foundation for analyzing our performance reports and the overall success of our streaming business.

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Today’s entertainment industry technology vendors are reeling off jargon like “AI”, “machine learning”, and “deep learning”, touting the benefits these technologies promise.

It can be difficult for video service providers decision makers to discern between the future promise of AI and what is truly feasible and effective today.

In this white-paper you will learn what AI can really do for your video business TODAY! , not in the future.

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Gaining insight into the performance of video service user experience must be incorporated as a core part of a video service’s product management process. It should drive activity like product feature prioritization and changes to the user experience that impact the overall customer engagement, thus helping detect UX inefficiencies and enhancing it with a data-driven approach.
Learn from this whitepaper some of the areas of analysis in this context that you should not overlook if you want to keep your video users engaged.

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There is no question that artificial intelligence (AI) currently plays an important role in all aspects of our society; moreover, experts like Andrew Ng, former Chief Scientist at Baidu, a giant Asian web services company and pioneers at putting artificial intelligence to work across their company, claims that AI will have the same impact on the world as electricity had a hundred years ago.

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