Is your OTT Video Service Successful? KPIs to Track OTT Subscription Video Services
A successful OTT service means you are reaching a predefined business goals you have previously set.
Defining these business goals for my OTT Video service and translate it in specific KPIs is not always easy.
Depending on the Video OTT business models these KPIs could be very different and defining and tracking the right ones could be the difference between a real Data Driven strategy that enables management to respond fast and reliable for achieving their Business goals.
Management periodically should review KPIs within the context of the previously defined business goals in order to evaluate the effectiveness of the operational strategies, manage resources and ensure financial performance of the OTT business.